Children’s center for The Pushkin State Museum of Fine Arts
Art direction, branding, graphic design
The Center for aesthetic education of children and youth "Museon" is the one of the most significant parts of The Pushkin State Museum of Fine Arts. The main idea of branding for "Museon" was to use the alphabet as symbol of the first steps for children in the art world of knowledge. The intention of this project is that the children looks the letters and see inside a detail of art, and vice versa - looks at the art object and sees that they have a shape of the letters.